Trademarks – The turning point: What has changed in trademark law?

Intellectual Property Partner Maggie Ramage discusses the differences between the US and the UK in relation to trademarking, and how the industry has changed over the years. 

How would you describe the EU’s progress in Trademark and IP law over the past decade? What was the biggest turning point?

There have been some big changes in trade mark practice over the years, most of which have happened over the last 10 years. There have been improvements in dealing with customs issues and more recently attention has been turned to the cost of protection, which means that it is more cost effective to file in the areas of interest in the EU…

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