Managing Large Trade Mark Portfolios

Partner Maggie Ramage has written an article for Corporate LiveWire’s Intellectual Property Expert Guide 2018.

First and foremost, know your portfolio and above all be proactive. Anyone can maintain what they already have, but what are the current priority products, countries of interest, brand extension plans and new brands? Do not assume you will be told about plans – go and find out…

To read the full article please click here.