Brand Protection and Exploitation
Brand protection is at the very heart of our practice.
We work closely with clients to appreciate the nature of their businesses in order to achieve their goals in protecting and exploiting their brands effectively and efficiently. Our work includes: filing trade mark and design applications worldwide and prosecuting such applications through to registration; ensuring the appropriate agreements are in place to exploit the brand e.g. franchising and other licensing structures; helping to prevent counterfeit goods from entering the marketplace (including working with and training relevant custom authorities), and High Court or IPEC action through injunctions and litigation.
Most of our IP specialists have extensive experience in litigating IP rights (we have solicitors, barristers and trade mark attorneys in-house), and this experience affords not only an in-depth knowledge of the extent of the law but also an exceptional degree of pragmatism when dealing with day-to- day matters.
