Heading to the Metaverse? A trade mark perspective for brand owners

Intellectual Property Partner Claire Lehr considers the Metabirken and Juventus trade mark cases as well as the guidance issued by intellectual property offices and gives her thoughts and recommendations for brand owners who are considering entering the Metaverse or who want to protect their brand in the Metaverse.

Claire discusses the US court case on the use of the so called Metabirken on non fungible tokens (NFTs) and the outcome of that case together with the Italian court case on NFTs, the Juventus case. Both cases revolved around use of famous or well-known marks. She considers the statements issued by two intellectual property offices on NFTs and contrasts these with the outcome of the two court cases. Claire provides recommendations to brand owners on extending their trade mark portfolios to take into account use in the Metaverse.

For further information regarding this topic, please contact Claire Lehr on +44 (0)20 7691 4007 or email claire.lehr@edwincoe.com

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