Intellectual Property Partner Claire Lehr considers the Metabirken and Juventus trade mark cases as well as the guidance issued by intellectual property offices and gives her thoughts and recommendations for brand owners who are considering entering the Metaverse or who want to protect their brand in the Metaverse.
Claire discusses the US court case on the use of the so called Metabirken on non fungible tokens (NFTs) and the outcome of that case together with the Italian court case on NFTs, the Juventus case. Both cases revolved around use of famous or well-known marks. She considers the statements issued by two intellectual property offices on NFTs and contrasts these with the outcome of the two court cases. Claire provides recommendations to brand owners on extending their trade mark portfolios to take into account use in the Metaverse.
Our video interviews are also available on all major podcast streaming platforms, including:
If you aren’t receiving our legal updates directly to your mailbox, please sign up now
Please note that this blog is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content of this blog.
Edwin Coe LLP is a Limited Liability Partnership, registered in England & Wales (No.OC326366). The Firm is authorised and regulated by the Solicitors Regulation Authority. A list of members of the LLP is available for inspection at our registered office address: 2 Stone Buildings, Lincoln’s Inn, London, WC2A 3TH. “Partner” denotes a member of the LLP or an employee or consultant with the equivalent standing.