Sport & Leisure

Edwin Coe’s Sports & Leisure team supports entrepreneurs, owners, investors, elite athletes, agencies and management companies, venue operators, brand owners and talent across the sports, tourism, hospitality and entertainment sectors.
We provide legal guidance from acquisitions, investment and financing to franchise roll-outs, management agreements, employment and commercial disputes, as well as specialist tax, charities and structuring advice and representation.

Our lawyers understand the commercial pressures and reputational risks in this sector, helping clients navigate regulatory, reputational and operational challenges. We deliver partner-led solutions that keep projects on track and aligned with commercial goals.
What we do best:
  • Investments and Acquisitions

    Advising on investment and acquisitions of sports team, including the acquisition of a minority shareholding in a motorsports team, together with acquisitions of sports teams from insolvency.

  • Dispute resolution and corporate governance

    Resolving corporate, commercial, employment and reputational disputes swiftly and strategically and advising senior stakeholders in sports and leisure businesses in relation to ongoing stakeholder relations: this includes shareholder reconciliation between owners of football teams and ensuring new or proposed purchasers comply with the ownership tests set out by the EPL and EFL.

  • Sponsorship, Supply & Endorsements

    Structuring commercial deals that enhance brand visibility and protect image rights, including title sponsorship agreements and engine supply agreements for motorsports teams.

  • Tax

    supporting international clients and athletes on residency, image rights, IR35, cross-border compliance and representing them in HMRC enquiries, investigations and litigation.

  • Franchise & Joint Venture Structuring

    Advising on cross-border partnerships and franchise models, including the Team AD/vantage padel launch.

  • Venue Acquisition & Development

    Supporting clients through the lifecycle of sports and leisure property transactions.

  • Agency and management

    Navigating commission- and milestone-based arrangements with agents, including agency arrangements for finding new sponsors for motorsports teams.

  • Regulatory Compliance

    Assisting on licensing, health and safety, and ESG obligations.

  • IP & Brand Protection

    Safeguarding intellectual property, digital and physical assets through trademark and copyright enforcement, with expertise in image/publicity rights.

  • Asset structuring and charities

    Advising clients in respect of establishing sports and leisure-based charities and foundations, maintaining charitable status, establishing trusts and determining appropriate personal structuring and succession planning.

Contact our team