Selina Clifford

LEGAL DIRECTOR

Selina is a Legal Director at Edwin Coe. She is a specialist in commercial and technology law, advising businesses on the legal, contractual and regulatory challenges of operating in a rapidly evolving digital landscape.

With a focus on technology-driven businesses, Selina helps clients navigate complex agreements, maximize the value of their innovations and manage legal and commercial risks.

Selina works closely with start-ups, scale-ups, and established global enterprises, recognising that each stage of growth brings its own legal and commercial challenges. She understands that technology transactions demand not only legal expertise but an appreciation of varying commercial objectives and has the ability to align legal frameworks with the specific business strategies and innovations of her clients.

Selina has extensive experience drafting, negotiating, and advising on a wide range of commercial and technology contracts. Her expertise covers:

Software licensing and SaaS agreements
IT procurement and outsourcing deals
Data protection and privacy compliance
Cloud services and platform agreements
Intellectual property rights.

In addition, Selina has been seconded to three leading media agencies within the WPP group, where she focused on media planning and buying contracts as well as partnership agreements. This in-house experience gave her a strong understanding of the commercial drivers in the media and advertising sector, and a practical appreciation of the pressures facing in-house legal teams.

Expertise

Intellectual Property Commercial Services Outsourcing Software and Technology Commercial Contracts Artifical Intelligence Data Protection Media

Credentials

Recommended in The Legal 500 UK 2026

Member of Society for Computers and Law

Member of ITechLaw

Postgraduate Diploma in Intellectual Property Law and Practice

EXPERIENCE

Selina's experience

Advised on a major outsourcing deal for a leading professional body to help revolutionise the way in which it can communicate with its membership base.

Advised a large property developer on the licensing and acquisition of a number of IT related systems and partnerships, including the utilisation and incorporation of smart technology and the implementation of a new public wi-fi system.

Acted for a SaaS provider in the healthcare sector relating to the investment, development and distribution of its solution in Europe.

Advised on data sharing practices and data transfers to the US, including assessment and application of FISA and EO12333.

Advised a game company on the development of an app to exploit its award-wining series of games, including advising on the intellectual property ownership and privacy considerations for the new app.

Advised a SaaS based platform on the P2B regulations and preparing a complete suite of agreements for the business.

Advised on the privacy aspects of digital marketing projects, including in-app playable ads, smart shelf technology, and affiliate networking and data sharing arrangements.

Acted for WPP media agencies in a number of negotiations with multinational and FTSE-100 companies for media planning and buying services.

View all insights & events

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Implementation of the New Data (Use and Access) Act 2025 begins

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Data (Use and Access) Bill: A step forward without transparency

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The Law and AI: The UK sets out its Action Plan for AI

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