Cole Palmer vs Château Palmer: Why is the Chelsea star in a legal battle with a French vineyard?

Trade Mark Attorney, Karen Lee appeared on the ITV Evening News last night, to discuss the dispute over Chelsea and England midfielder Cole Palmer’s bid to trade mark his ‘Cold Palmer’ nickname and ‘shivering’ goal celebration, which has been challenged by the French vineyard, Château Palmer.

The footballer filed to trade mark the celebration, his nickname, his image, and his signature in November 2024, according to the government’s Intellectual Property Office (IPO), with the hope of potentially using it to sell a number of different products.

These include clothes and footwear, perfume, razors, toys, soft drinks and alcohol.

But records show that Palmer’s attempt to get legal protection to market himself has been challenged by Château Palmer, a well-known vineyard in the south west of France.

A section of Palmer’s application is for: “Alcoholic beverages; alcoholic fruit beverages; pre-mixed alcoholic beverages; wines; spirits; liqueurs; alcoholic energy drinks; low alcoholic beverages; none of the aforesaid, including wines complying with the specifications of the PDO Champagne”.

Lawyers at the IPO will now rule on the opposition after receiving legal representations from both sides…

You can read the full story and see the video report on the ITV News website, or view it on the ITV News YouTube channel.