Kenny Cheung
Kenny is an Associate in the Intellectual Property team at Edwin Coe. He is a Solicitor with dual qualifications in England & Wales and Hong Kong. He specialises in soft IP matters both contentious and non-contentious, with a focus on brand management, protection and exploitation.
Prior to joining the firm in 2024, Kenny worked at a leading IP practice in Hong Kong and gained extensive experience in the Greater China region.
Kenny assists clients across different sectors including retail, cosmetics, fashion, finance, automobile and technology in all aspects of branding and trade mark matters.
- Portfolio Management: Managing trade mark portfolios at UK, European and International levels, developing strategies to identify risks and maximise protection.
- Brand Protection: Assisting with trade mark clearance and prosecution, registry proceedings, enforcement and anti-counterfeiting in the UK and beyond.
- IP Commercialisation: Drafting, reviewing and negotiating IP assignments, licensing and collaboration agreements etc. and providing related advisory work.
- Transactional Support: Supporting IP and Data Protection aspects of corporate transactions, mergers and acquisitions (M&A).
Kenny is attentive to clients’ needs and commercial objectives. Leveraging his strong knowledge and experience in IP, he provides advice that is both thorough and practical. He always goes the extra mile and endeavours to secure the best possible outcomes for his clients.
Expertise
Intellectual Property
Intellectual Property Disputes
Brand Protection
Trade Marks
Copyright
Credentials
Recommended in The Legal 500 UK 2026
LLB & PCLL, University of Hong Kong
PGDip in Intellectual Property Law and Practice (Distinction), University of Oxford
Admissions as Solicitor in England & Wales (2023) and Hong Kong (2019, non-practising)
EXPERIENCE
Kenny’s experience includes:
Advising and assisting a multinational technology company in a global trade mark dispute involving oppositions, revocations, invalidations and court proceedings.
Advising and assisting a Chartered professional organisation in strategising and prosecuting applications for ordinary and collective trade marks in numerous jurisdictions worldwide.
Assisted venture capital and apparel companies in successfully overcoming registrability objections on absolute grounds before the UK IP Office.
Advising and representing an apparel company in defending unjustified threats of trade mark infringement.
Assisting a Canadian health tech leader with due diligence review of IP rights in multiple acquisitions of health tech companies in the UK.
Advising and assisting on pro bono basis a UK legal charity in shoring up protection of its trade marks.